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Jo’s Pantry Catering Services Newmarket

Brand identity project for Jo’s Pantry Catering Services. Brief: to create a memorable image that reflects the character of the company. Deliverables: Logo, Van Livery, Promotional Photography and Illustration

Logo Design:

The Jo’s Pantry Logo reflects the character of owner and founder Jo Parkin. Jo has been trading in Newmarket for many years and was one of the first businesses to offer catering services to local businesses. The logo is drawn in 2 versions to allow the logo to be used in different formats. 1. A rectangular shape is preferable for use on a website. 2. A deeper logo is great for van livery and use on printed menus.